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Instead of including added sugar, our vitamins are sweetened with monk fruit extract — a super-fruit that is sweeter and tastier than sugar for a taste kids love. Each vitamin also includes a touch of mannitol — a sweetener found in strawberries and pumpkins and often recommended by dentists.

Gummy vitamins are often filled with pork-based additives and hard-to-pronounce ingredients, they can get stuck in your children’s teeth contributing to cavities, they can teach bad health habits by connecting health with candy, and they are often susceptible to heat and melting, which can result in fewer nutrients than expected. For parents concerned about keeping their kids strong and healthy, chewables is the preferred delivery method among many leading experts.

According to the numbers, 98% of kids eat too much added sugar, which can lead to lifelong problems with childhood development, mental health, obesity, and more. We are only now beginning to understand the negative effects of daily sugar intake, which is why our vitamins will never contain added sugar.

As parents ourselves, we know parents have enough to worry about — let alone worrying about their vitamin order. That's why we designed all orders to be easy-to-start, easy-to-cancel as part of our monthly subscription, which includes a free and easy cancellation and ability to control your delivery date. Your first month you receive a 30-day supply of fresh vitamins and a reusable glass bottle meant to be personalized with stickers. Then each month thereafter you receive a recyclable refill pouch to fill up your bottle with fresh vitamins. The monthly experience is based on a pediatrician-recommended delivery schedule and is designed to teach your children healthy habits and care for the environment.